In these days of technological prowess and tremendous advancements in the digital area, most, if not all companies rely on a website to reach their consumers and potential clients, and to maintain a relationship with people across the globe. Many companies have built legacies that have accumulated to decades of hard work, but in this day and age, a website is absolutely crucial for business survival. Without a website, people will have no idea of the existence of one’s product or service.
In this respect, website design becomes a crucial element that provides invaluable assistance in not only keeping old clients, but recruiting new ones as well.
Why is website design important?
Let’s find out not only why it is such an important element, but also how to properly apply it to successfully profit from it.
Putting the company name and banner out into the open
In any business, making sure people can recognize a brand after something as simple as a logo will ensure popularity and public awareness. As these are the stepping stones of a successful marketing strategy, it is important to have proper web design that displays the company logo, name, motto, colors, and everything else you want people to associate your brand with.
Text placement that counts towards SEO
Not many take this into consideration, but the way text is arranged within a web page counts tremendously towards how search engines like Google pick up the information. It is common knowledge that people generally read from left to right, and also from top to bottom. Following this simple concept, a good web design will use the start of the text block i.e the upper left side to display the most valuable company information. Google will take note of this and the SEO ranking of the website can greatly improve. A better score in Google’s book means that your website will be higher up the list in Google search results. Ultimately, this means more people see your website and can turn into future customers.
Content placement and format
Your company might be trying to sell the coolest service or product ever made. However, business owners will soon learn that drawing people’s attention isn’t the hard part. The hard part is keeping their attention. It is unfathomable how easy people can get bored or frustrated with something they don’t like. Taking that into consideration, good website design will dictate how information is transmitted and displayed on the site, so that everyone can clearly and quickly get your message.
These are a few of the things that website design incorporates. All these elements put together, as well as other similar ones create a thriving environment that can allow a website to boost the popularity and success of its company.