7 Benefits of Landing Pages

Landing page

A landing page is named as such because it does just that—it drives a visitor to land on a web page. Landing pages funnel web visitors from a link within a source such as an email, social media post, Facebook advertising campaign, direct mail, or pay-per-click ad.  Landing pages generate leads for businesses by enticing interested users […]

Landing Pages vs. Websites: What Is A Landing Page?

Image of a keyboard with landing page key

You may have heard the term “landing page” from a marketing agency or an employee or maybe even from reading the headline of this blog post. You know what a website is. But what is a landing page? How does it differ from a website? How is a landing page used? Definition of a Landing […]