So you don’t know what SEO means? Don’t feel bad, you’re in the same category as the vast majority of our clientele! The first thing to ask yourself is what you want the website to do for you. If you’re like most people the answer to that question is “to make me more money”. Ok fine but how do we get there from here?
You’ll probably hear the term “SEO” or “search engine optimization” thrown around a lot. This is a nerd term for how much traffic is driven to your website by search engines like Google, Yahoo, MSN, and others like that. Your product may be obscure or have a unique name and you may think to yourself “who’s going to type in my product into a search engine anyway?”. It doesn’t work like that exactly. If your obscure product has a target audience of people searching for unique Mothers Day gifts then we would build in key words into your website like “unique Mothers Day gifts” then whenever someone types that keyword into Google, BAM, there you are!
This is something that can be added to a website after the fact but is faaaaaaar easier to build it in while creating the site. I won’t get into the technical black magic behind what it looks like on our end. All a SEO agency need from you are the keywords that your target audience will type into Google. (We may even help you out with that if you want). A successful website is one that creates a lot of traffic to it for the purpose of eventually…….making you money!
It’s usually a long boring tedious task on our end so yes, it costs more. Whatever we charge is a deal believe me, I’m usually the one entering in all of the time consuming tedious info. The bottom line is it’s probably the best bang for your buck while thinking about your new website. Traffic = money in your pocket!