Designing with a consistent color palette, utilizing graphics that represent your vision, and choosing a typeface that supports your identity are key factors when developing your identity and brand. Once our designers create a logo or branding choice that fits you perfectly, further define your identity through the creation of a custom branding guide. You’ll soon be finding the need for cross-compatibility with your new logo, and we’re here to help you along that path. Print material, websites, custom apparel – your logo needs to be versatile wherever it appears, with room for adaptation based on the varied use. A branding guide helps you and your organization clearly set rules for logo use, color variation, and icon substitution in cases where the full logo may not be necessary.
There are no set rules when it comes to designing a graphic identity, but our design team is skilled at creating logos and brand identities that directly communicate your core values and style. Our far-reaching experience as a marketing, design, and print group further allows us to help you create a company or organization culture surrounding your brand, which in turn becomes a powerful marketing tool to complement your new branding identity.