When advertising on Instagram, you can choose from a list of campaign objectives. For example, if your goal is to get people to watch your video, you probably don’t care how many clicks on your link. These are the goals you can select from when choosing an advertising campaign on Instagram.
- Brand Awareness
When you want to advertise your business, product, app, or service on Instagram, Facebook separates its objectives. The objective formerly called awareness is now a part of this objective. This objective supports image ads, video ads, carousel ads, slideshow ads and Stories ads.
With the traffic objective, you can drive visitors to your website. With a mobile app, this is also effective for driving engagement on the app. The new objective of traffic called “Website Clicks” has been part of Instagram ads for over a year now. You can also use this objective for promoting offers and discounts to your audience on Instagram and other social channels, just like Mountain Collective has with their photo ads.
Engagement with ads and posts on Instagram, as well as other social media profiles, can help create awareness of your presence and in turn contact you. Image ads, video ads and slideshow are the options under the engagement objective.
- Lead Generation
Instagram provides a lead generation objective that supports all ad-types. It is a great way to collect information like email addresses and contact info when you want to market to users in the future.
The conversion goal is a great choice for ecommerce businesses that want to drive sales. The goals formerly called website conversions and dynamic ads are both a part of the current conversion goal. If you want to optimize for people completing specific actions in your app, and you have the Facebook SDK installed, you should use conversions as your goal.