QR codes are short for “quick response.” So what are they good for?
- Making information accessible to phone users. (No need to write down company information)
- Display additional information about products and/or business. (Best Buy uses them for this purpose)
- Promotional. (Using them for giveaways, sweepstakes, direct link to websites, marketing, etc)
- Tying regular marketing with online marketing. (Many times there’s a disconnect between paper media and online. QR codes connect them easily)
We are starting to see some very creative usages for QR codes.You can learn more about them on https://popusocial.com. Here’s a sample of one example: