A History of the Humble Tote Bag

Executive Digital Tote Bags

From the carryall given away each year during your local public radio station’s pledge drive to the hipster bags with obscure artists and quotes to Madewell’s smart and sophisticated leather travel version, the humble tote serves many purposes. It can be dressed down or up depending on the occasion, and it’s incredibly handy to have around. Higher-end totes have been …

digital advertising trends

The 7 Biggest Digital Advertising Trends Taking Place Right Now

Executive Digital Uncategorized

Artificial intelligence, a faster mobile web, and ad technology that knows us better than Orwell’s “Big Brother” — there’s been a lot for digital marketers to get excited about this year. “There’s been a lot for digital marketers to get excited about this year.” Let’s look back on, and forward to, some of the trends that are shaping the digital …

8 Reasons Why WordPress is an SEO Powerhouse

Executive Digital Uncategorized

Since 2003, WordPress has gone on a progressive journey. It started its journey as a simple blogging platform which now has been turned into one of the most effective content management systems (CMS) in the world. WordPress has beaten all other content management systems like Joomla, Drupal, and Squarespace in popularity. Websites of the big brands ranging from NASA, CNN, …

Offset Printing Versus Print on Demand

Offset Printing Versus Print-on-Demand

Executive Digital Uncategorized

Knowing which type of printing service to use depends on authors’ publishing needs – and before any decision is made, it’s important to have a clear understanding of the two types of printing. While the vast majority of indie authors turn to print-on-demand services when it’s time to take their book public – and for good reason – there are …

Benefits Of Large Format Printing

Benefits Of Large Format Printing

Executive Digital Uncategorized

 Have you just opened a business? Do you want to get attention quickly and easily? If your type of advertisement is using posters and banners, then you might want to try large format printing Melbourne, doing this can make you gain benefits for your business. Once you know and experience this benefits and advantages, you will surely not regret the …

6 ways to design the most appealing websites

6 ways to design the most appealing websites

Executive Digital Uncategorized

The design of a website plays a significant role in its success, and is far more important than many of us think it is. If your website is not stunning and does not offer an outstanding user experience, no matter that which online advertising and digital marketing tactics you use, you will never be able to achieve the optimum results. …

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20 Diagrams That Make Print Design Much Easier

Executive Digital Graphic Design

From choosing the right color profile to sizing a document for binding, creating a design that looks good in print requires that you plan for the printing process itself. Here are 20 quick visual guides, cheat sheets, and infographics from an international community of printing and design pros to help you make the best choices when preparing a project for …

RGB Color

Understanding the RGB Color Model

Executive Digital Uncategorized

  Computer Monitors Display RGB, So It’s Used for Web-Based Projects There are many models that graphic designers use to accurately measure and describe the color. RGB is among the most important because it is what our computer monitors use to display text and images. It is vital that graphic designers understand the difference between RGB and CMYK as well …

Colors Print

8 Steps To Set Up Your Files For Print

Executive Digital Uncategorized

If you have worked with printing projects, you most likely have felt overwhelmed by the entire process. What paper to choose, color modes, setting up your files, the list goes on. Here are a few simple steps to double-check once you are ready to send your file for print! These steps will help set up your files for print are …

Screen Prints

A Guide to Long-Lasting Screen Prints: Tips for Proper Curing

Executive Digital Uncategorized

Last time our print shop explored some ways to cure certain challenging garments. Here are some more tips to ensure a proper cure, no matter the substrate! When many screen printing veterans first got started, they may not have realized just how many variables factored into properly curing their prints. As the industry has advanced, new technology has made it …

Web Maintenance

Why Website Maintenance is Important

Executive Digital Uncategorized

Everyone knows that they need a website, but typically simply set up a site, launch it and never come back to it. Yet, failure to properly maintain your website can lead to dire consequences for both sales and your business as a whole. If your site isn’t a success, you could be losing valuable customers. Mission Critical Functions If mission …

Hashtag Printing

Why The Hashtag Printing Trend Is Heating Up

Executive Digital Uncategorized

It’s all about the souvenir photo when it comes to conferences and festivals these days.  It seems that any and every gathering worth its digital weight is incorporating the hashtag printing station. Not only are they turning up everywhere; but the station and its surrounding vicinity is like a magnet, attracting people from the time the venue doors open to …

Print Marketing

How Print Marketing Can Help Your Personal Career

Executive Digital Uncategorized

When you’re launching or revamping your career, one of the characteristics that will make you stand out from other candidates right away is a well-established personal brand. Unfortunately, there’s a lot more involved than just making sure your LinkedIn and Twitter avatars feature the same headshot. Fortunately, print can help. You can use print media to promote yourself in myriad …

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7 Print Marketing Ideas to Promote Your Small Business

Executive Digital Corporate Printing

Despite the attention given to digital marketing, printed marketing collateral hasn’t lost its relevance. Print materials and promotional products are tangible expressions of your brand and remain vital parts of any successful small business marketing plan. Printing is more affordable than ever, which means your marketing budget goes even further. You can get inexpensive 2-sided business cards on high-quality paper, …

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5 Reasons Your Small Business Needs Content Marketing

Executive Digital Web Design

Constantly clamoring to grab the attention of prospective customers, small businesses are competing with a lot of noise. Consumers are cutting through clutter by fast-forwarding television shows, subscribing to ad-free digital radio, installing ad-blockers to browse their favorite websites sans-ads and customizing what’s in their social media feeds. To avoid getting skipped over or ignored, savvy digital marketers must craft …